How To Use TikTok for Marketing
If you own a business, TikTok marketing could potentially be a great channel for your brand. Even in 2020, there is relatively little business competition on the social platform among small to medium-sized companies.
You might think of TikTok for business as similar to using Instagram Stories. They are not meant to push for sales, but rather show the personality of your business.
A great first TikTok video for business owners is to introduce yourself and your business. Remember that the more personal your business feels, the more people will relate to it. Tiktok Marketing is not about trying to sell, but about building brand trust.
Simply sharing fun facts about your team and a little about your business helps people become familiar with you. Another excellent tactic is to share your brand missions, what’s most important to your small business. This helps your potential customers understand what https://hookupdate.net/de/lavalife-review/ drives your business.
Another way to market your business on TikTok is to partner with an influencer. The rise of the TikTok influencer shows that people on the platform value the content they are creating. Every regular TikTik user will have a favorite content creator.
You can look at the current hashtag challenge that is popular and see if there is a TikTok influencer that you can partner with. These are often known as a branded hashtag challenge, where a business will sponsor a hashtag and challenge users to create content around the theme.
According to data from TikTok, over 50% of creators have participated in at least one hashtag challenge. The average engagement on a branded hashtag challenge for a TikTok influencer is 8.5%. Considering a user base of over 80 million people in the US, that is a considerable TikTok marketing opportunity.
How Brands Are Using TikTok
The NBA has always been an early adopter of online content and joined TikTok early. With over 13 Million followers, the NBA share highlights of games and celebrity player cameos. The NFL is following suit with 6.5 Million followers and growing.
Fast food restaurant Chiptole has been another early adopter on the platform. The majority of their content celebrates the foods they serve, but they also run popular competitions for TikTok users to submit fun videos at the locations.
Media companies such as The Washington Post and NBC are using TikTok to give previews of their content and to showcase their reporters’ personalities through behind-the-scenes videos.
How to Advertise on TikTok
In early 2019, TikTok began rolling out advertisements to some viewers on the platform. And it’s proven to be a big success for the company. Reports from TechCrunch/Apptopia show that TikTok’s Q4 2019 revenue grew over 300% from the same period a year earlier.
A TikTok ad is a pre-roll (similar to the ads before a youtube video) and last for between 10-15 seconds. Similar to youtube, the ads can be skipped within a few seconds, and advertisers pay for impressions.
Brand Takeover Ads
Full-screen five-second static or animated ads that appear when a user first opens the TikTok app. These brand takeover ads direct the users to a webpage or TikTok account. This ad type has a limited number of advertisers per day in each country and can reportedly cost up to $50,000 per campaign.
In-Feed Native Video Ads
Auto-playing full-screen ads that show up between videos of user-generated content. Similar to Instagram story ads, these ads will link the users to a landing page or an app store.